Patterns, forms, colours,and their varied combinations have always inspired Vivek. His creations are born from his profound and curious observations of daily life and its necessities. He has attempted weaving a unique design language where form, function and need gracefully entwine. With a Masters Degree in Industrial Design from Coventry University, U.K, Vivek began his design expedition at Ubris, the industrial design wing of Planet 3 Studios Architecture, Mumbai where he was part of a Red Dot design award winning project and many other products of premium category. Having served a year at Keltron Advanced Design Centre, Kochi, as the Head ofDepartment of Industrial Design, Vivek went on to lead the industrial design/UX wing of Sohamsaa, a Boutique Design House in Bangalore where he supervised the designing of over 100 industrial designs. As a partner in-charge of designs at Brainwash Creatives and Concepts, one of the leading branding houses in Kerala, Vivek spearheaded the branding and strategizing of over 100 brands over a span of three years. VveQ Designs is an attempt to make life easier, engaging and beautiful.