Birds Club International is an initiative by Filmmaker Jayaraj with a green plan to create one lakh miniature forests in Kerala. The club, which came into being in 2010, under Jayaraj Foundation, hopes plant seedlings at schools, government offices and public places.
The aim is to stop deforestation and attract migratory and domestic birds. The objective of the initiative is to set up clubs at district, state, national and international levels. The first step is to introduce it in schools. We were given the task of branding a visual language for the initiative.