One would wonder how his parents had perfect forecast in selecting a suitable name for his son – Vivek, meaning discretion. He justifies his name by attitude. As a guy who eats and sleep with designs, he doesn’t even spare restaurant tissue paper for scribing his thoughts. . He looks around, that’s all. He is cool and silent until his beer mug goes for a third refill. Curiosity is his craving, observation is his obsession and uniqueness is his euphoria. With a master degree in Industrial Design from Coventry University, UK he has worked as the Head of Department of Industrial Design at Keltron Advanced Design Centre, Kochi then at Industrial Design/UX wing of Sohamsaa where his team has bagged Red Dot Design award. With years of experience in strategizing hundreds of brands, Vivek stands as the Vein and Valve of VVeQ.